The Pool and Spa Show  just wrapped up at the Atlantic City Convention Center yesterday and it’s pretty safe to gather that Attendees were hesitant to come out for a dip with dipping temperatures and a blizzard threatened to slam South Jersey.
MARTIN DeANGELIS of Press of Atlantic City wrote, “The weather apparently held attendance down a bit Tuesday — even if the snow was nowhere near as much as most forecasters feared, at least in New Jersey. But the organizers and vendors said they expected the crowds to pick up before the show ends Thursday.”
But it didn’t.
Not by much anyway.
And Exhibitors that spent thousands, even tens of thousands of dollars were very disappointed with the results.
No one is blaming the expo itself, their sponsors or convention center. It wasn’t their fault.
It’s that little unforeseen thing that happens sometimes called, “Act of God”. There’s nothing anyone can do about it and for those who frequent the trade shows every year, it’s not the first time this has happened–and definitely won’t be the last.
Every year, businesses spend collectively over $8 billion dollars to exhibit at trade shows. Companies do this because expos are a necessary part of doing business. However, aside from high costs, office interruptions, weather disruptions and employee wrangling, there is another issue 9 out of 10 business owners will tell you they have with these shows.
Lack of time.
A 2-3 day long expo doesn’t give companies enough time to see even half of the current and potential customers they are planning to connect with.
Trade shows are an important part of doing business. I’m not implying that your company shouldn’t attend them. With most businesses, showing at an expo is crucial for growth.
What I am saying is, if there was a way for you and your company to exhibit at an industry specific, on-going business to business trade show, with an unlimited amount of attendees from all over the world, at a cost about 98% less expensive then what you would spend at your typical show, would this be of interest to your company?
If you answered, “YES”, click HERE.