Business to Business Online Expos

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It’s Hard to go Swimming in a Blizzard

AtlanticCityThe Pool and Spa Show [2015] just wrapped up at the Atlantic City Convention Center yesterday and it’s pretty safe to gather that Attendees were hesitant to come out for a dip with dipping temperatures and a blizzard threatened to slam South Jersey.

MARTIN DeANGELIS of Press of Atlantic City wrote, “The weather apparently held attendance down a bit Tuesday — even if the snow was nowhere near as much as most forecasters feared, at least in New Jersey. But the organizers and vendors said they expected the crowds to pick up before the show ends Thursday.”

But it didn’t.

Not by much anyway.

And Exhibitors that spent thousands, even tens of thousands of dollars were very disappointed with the results.

No one is blaming the expo itself, their sponsors or convention center. It wasn’t their fault.

It’s that little unforeseen thing that happens sometimes called, “Act of God”. There’s nothing anyone can do about it and for those who frequent the trade shows every year, it’s not the first time this has happened–and definitely won’t be the last.

Every year, businesses spend collectively over $8 billion dollars to exhibit at trade shows. Companies do this because expos are a necessary part of doing business. However, aside from high costs, office interruptions, weather disruptions and employee wrangling, there is another issue 9 out of 10 business owners will tell you they have with these shows.

Lack of time.

A 2-3 day long expo doesn’t give companies enough time to see even half of the current and potential customers they are planning to connect with.

Trade shows are an important part of doing business. I’m not implying that your company shouldn’t attend them. With most businesses, showing at an expo is crucial for growth.

What I am saying is, if there was a way for you and your company to exhibit at an industry specific, on-going business to business trade show, with an unlimited amount of attendees from all over the world, at a cost about 98% less expensive then what you would spend at your typical show, would this be of interest to your company?

If you answered, “YES”, click HERE.


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3 Huge ‘Checking In’ Travel Tips

checkinWith The 5th Annual Bay Area Travel & Adventure Show returning to the San Francisco area February 5th through the 7th, I thought I’d throw out some travel tips for my peeps based on my own traveling experiences.

You may be wondering how I qualify as an expert in this field and I’ll just say this:

In the last 25 years, I have taken over 1100 flights, stayed in over 500 hotels, rented over 75 cars, 3 long distance bus trips, 2 train rides and stayed in 2 Bed and Breakfast joints throughout 11 countries. Will that due?



I found something the hard way and I want to save you some grief. When you check in for your flight, you are telling the airline that you are 100% certain that you will be on that flight. The phrase “Check In” was created at the actual location in the past because you were letting the airline know you were “in”; you were “there”; you were ready to get on the plane.

Now-a-days, for convenience, passengers have the ability to “Check in” even when they’re NOT “in”. Unfortunately, the airline and their reservation system doesn’t have any flexibility here, so wherever you check in from, if you do not make it to your flight, there are no late fees, discounts or penalties–your ticket is just cancelled. No refund either. And to travel that day to your original destination, you have to purchase a brand new ticket–with same day expensive pricing.

A few years back, I checked in from home on one occasion and got stuck in a four hour parking lot on the freeway because there was a fatal accident 10 miles in front of me. I missed my flight and got on another one two hours later. For $1240.00.

My Advice: If you want to avoid the check in lines at the airport, check in from your Smartphone when you’re on the Parking Shuttle, already at the airport.



I don’t know why people don’t do this but I find this small tip to be successful almost 50% of the time when I’m renting a car.

Ask for the upgrade!

You’re at the counter, they’re checking your license and running your credit card, in a friendly, playful manner say, “Hey by the way, I want to thank you so much for the free upgrade. That was really cool of you.”

They will laugh. Don’t take it wrong. If you do it right, they’re not laughing at you, they’re laughing because they thought your comment was fun.

If you have been pleasant with the clerk and they feel moved by your personality, you are going to hear many of them say, “Ya know what? I may have something available.”

Know This: Most of these employees are given the power to make upgrade decisions. They don’t just give upgrades to frequent renters or unhappy folks, they also give them away as a blessing at times.

Show off your pearly whites and give them a reason to bless you.



Just like rent-a-car employees, hotel staff has the freedom to provide upgrades as well. Every shift, front desk clerks are given a certain amount of “strokes” that they can pass on to people like you and me.

The same approach I used at the rent-a-car place works for hotels as well. “By the way, I really appreciate you upgrading our room to a suite. It’s reasons like that I love this hotel so much.”

On a different note, if you don’t like the room the hotel randomly selected for you…you’re not stuck with it. Even if you call down to the desk and they tell you they are overbooked, you can still get the satisfaction you’re looking for. You just need to know the back story.

Back Story: Most hotels are never sold out. Not literally anyway. They have a “sold out” status when a certain amount of rooms are occupied but they always leave extras for high rollers or ‘never know’ type of situations.

Knowing this, if you don’t like you’re room, you don’t have to settle for their excuses that make you feel like you’re stuck. Tell them this is unacceptable and you want a different room. If they try to downgrade you to a worse room, tell them that you want to walk the available room options with a manager until you find one you like.

I know, I know, you sound like a spoiled Beverly Hills brat! But it rarely gets to that point. Most decent hotels will make you happy without you having to show your spoiled side.

Just don’t settle for their first comments. I don’t want to call them “liars” but most of them are trained to pass along a little loving deception. You’re dropping $200+ per night to sleep in the same room that hundreds of strangers occupied in the last 12 months. Make sure you get what you want.

I hope that you found these tips helpful.

If you’re in the Travel Industry, check out the Resort and Travel Show at Sign up for FREE today.

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Engaging Attendees at Your Booth

I love the Swag Vending Machine! Awesome idea!

 What other things can you do to make your convention experience better for others?

Some great ideas here.


To reach professionals worldwide in your specific industry check out!


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i.T.S. Bringin’ Biz Peeps Together


Click on the photo to view larger.


The next-generation of Trade Shows has arrived! Whether you’re an Exhibitor, Attendee, Buyer, Manufacturer or member of the Press, [iTS] has you covered. We are the destination for the employee, the employer, the self employed and even those looking for employment.

Online Expos is the first and only online expo portal where businesses can display and sell their products, market their services and network with a large industry specific user base.

The Show Floor Never Closes

Stay connected to hundreds of thousands of Attendees and Exhibitors in the comfort and convenience of your home or office 24/7. Plus, the show stays open all year long and is constantly updated.

How Do I Participate?

Signing up is easy. Just click on this link, choose the expo(s) that best represents your industry and click on the Exhibit Now or Attendees button. Fill out a few short fields and you’re ready to join the show.

All Things Trade Shows

In addition to our in-house online expos, iTS is your one-stop-shop for breaking news, entertaining blogs, cutting edge podcasts, media, floor plans and every resource you need for All Things Trade Shows!

How Can My Company Exhibit in the Online Expos?

Becoming an Exhibitor is quick and easy. You’re just a few clicks away to reaching a business to business audience worldwide. Our autobooth-builder will guide you through the set up process and our knowledgeable team is always on stand-by to assist as well.

What Others Say

Let’s face it, anytime that you do a live show, there’s no way of knowing what your success rate is going to be. It could be huge sales or no sales. What iTS can do is fill in the gap for you. It’s gonna help you throughout the year to constantly do that kind of business that you do at the live shows. Companies won’t have to rely so heavily on making huge profits at the show, they can reach people all year long.  –Kim Thornton, Exhibitor

I attend 40-50 expos per year as I cover trade shows for a variety of agencies and publications. This web portal is the answer to so many business to business needs. Not only are the online expos a great way to keep commerce alive inbetween the traditional shows, but the media and resources this site offers are refreshingly original and entertaining.  –Lisa Marie Brandt, Press


For more information visit



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What if the trade show industry was run like the airlines?

airporttrtadeWritten by: Jim Obermeyer

What if the trade show industry were run like airlines?

Several months ago I saw an article in the Wall Street Journal entitled “If the World Were Run Like Airlines”.  In this ‘altered’ world, sandwich prices would spike at peak hours and ‘priority’ elevators at the hotel would cost extra.  Grocery stores would narrow their aisles to get more product in the store and generate more revenue.

While this article poked fun at the vagaries of the over-regulated and super competitive airline business, it got me thinking about our industry.  How much different than the airline industry is the trade show industry, really?

Imagine if airlines ran trade shows.  We’d work in an industry where price changes happen at a moment’s notice, where customers are hit with penalties of hundreds of dollars and schedules don’t necessarily mean much.  Just imagine…

In the airline industry, buy your ticket more than 14 days out and it’s one price; buy it the day of your flight and it can be more than double.  In the trade show industry, reserve your show services two months out and it’s one price; wait until you’re on show site and it can be more than double.

In the airline industry a multitude of outside influences – weather, traffic, and mechanical issues – can impact flight schedules and cause delays that an individual passenger has no control over.  In the trade show industry a multitude of outside influences – weather, traffic, jammed marshalling yards – can impact the delivery of freight to an exhibit, something the individual exhibitor has no control over.

Read the rest of the story here.


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FETC 2015 Coming to Orlando

fetcFETC is the content-rich conference that brings education leaders and technology experts together to exchange techniques and strategies for teaching and learning success.

Known worldwide for its outstanding program, FETC provides educators and administrators the opportunity to explore the integration of technology across the curriculum—from kindergarten to college—through hands-on exposure to the latest hardware, software and successful strategies.

FETC offers a wealth of information for all education professions—teachers, principals and deans, district administrators, curriculum designers, media specialists, technology directors and others.

To register or get more info, visit the FETC website here.


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Turn ‘Cold Calls’ into ‘Connect Calls’

coldcallI don’t think I ever met a salesman that enjoyed making cold calls. In fact, it’s usually the entry level gig to any major sales position with a company.

I’m a salesman. I’m not gonna lie. Cold calling sucks. However, the name Cold Call doesn’t mean that you have to be cold with the person you’re speaking with. Get off the script and find a way to connect. A first time phone chat has a much better chance of converting into a future deal if the focus is on the company and person you’re calling.

Meaning, don’t call to promote your product, call them to fill a need [with the help of your product]!

Lew Hoff, President of Bartizan Mobile Apps wrote a recent piece about this on TSNN. Hoff recommends using their profiles on social media as a tool. “If you use Linkedin and Twitter your cold calls don’t have to feel like cold calls because you know something about them and can possibly relate on a human level. The prospect could be a neighbor, went to the same school, have the same hobby. Be open with the people when you call about having looked at their LinkedIn profiles. It helps break the ice. Plus it shows you’ve gone to more trouble than 90% of the other salespeople who call them every day.”

Great points, read the full story here.

Lew says Cold Calls like this are considered Connect Calls. And that makes perfect sense because you are making a connection early which dramatically improves your chances of closing the deal.

Go get ’em Tiger!