Business to Business Online Expos

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It’s Hard to go Swimming in a Blizzard

AtlanticCityThe Pool and Spa Show [2015] just wrapped up at the Atlantic City Convention Center yesterday and it’s pretty safe to gather that Attendees were hesitant to come out for a dip with dipping temperatures and a blizzard threatened to slam South Jersey.

MARTIN DeANGELIS of Press of Atlantic City wrote, “The weather apparently held attendance down a bit Tuesday — even if the snow was nowhere near as much as most forecasters feared, at least in New Jersey. But the organizers and vendors said they expected the crowds to pick up before the show ends Thursday.”

But it didn’t.

Not by much anyway.

And Exhibitors that spent thousands, even tens of thousands of dollars were very disappointed with the results.

No one is blaming the expo itself, their sponsors or convention center. It wasn’t their fault.

It’s that little unforeseen thing that happens sometimes called, “Act of God”. There’s nothing anyone can do about it and for those who frequent the trade shows every year, it’s not the first time this has happened–and definitely won’t be the last.

Every year, businesses spend collectively over $8 billion dollars to exhibit at trade shows. Companies do this because expos are a necessary part of doing business. However, aside from high costs, office interruptions, weather disruptions and employee wrangling, there is another issue 9 out of 10 business owners will tell you they have with these shows.

Lack of time.

A 2-3 day long expo doesn’t give companies enough time to see even half of the current and potential customers they are planning to connect with.

Trade shows are an important part of doing business. I’m not implying that your company shouldn’t attend them. With most businesses, showing at an expo is crucial for growth.

What I am saying is, if there was a way for you and your company to exhibit at an industry specific, on-going business to business trade show, with an unlimited amount of attendees from all over the world, at a cost about 98% less expensive then what you would spend at your typical show, would this be of interest to your company?

If you answered, “YES”, click HERE.

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Engaging Attendees at Your Booth

I love the Swag Vending Machine! Awesome idea!

 What other things can you do to make your convention experience better for others?

Some great ideas here.


To reach professionals worldwide in your specific industry check out!

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i.T.S. Bringin’ Biz Peeps Together


Click on the photo to view larger.


The next-generation of Trade Shows has arrived! Whether you’re an Exhibitor, Attendee, Buyer, Manufacturer or member of the Press, [iTS] has you covered. We are the destination for the employee, the employer, the self employed and even those looking for employment.

Online Expos is the first and only online expo portal where businesses can display and sell their products, market their services and network with a large industry specific user base.

The Show Floor Never Closes

Stay connected to hundreds of thousands of Attendees and Exhibitors in the comfort and convenience of your home or office 24/7. Plus, the show stays open all year long and is constantly updated.

How Do I Participate?

Signing up is easy. Just click on this link, choose the expo(s) that best represents your industry and click on the Exhibit Now or Attendees button. Fill out a few short fields and you’re ready to join the show.

All Things Trade Shows

In addition to our in-house online expos, iTS is your one-stop-shop for breaking news, entertaining blogs, cutting edge podcasts, media, floor plans and every resource you need for All Things Trade Shows!

How Can My Company Exhibit in the Online Expos?

Becoming an Exhibitor is quick and easy. You’re just a few clicks away to reaching a business to business audience worldwide. Our autobooth-builder will guide you through the set up process and our knowledgeable team is always on stand-by to assist as well.

What Others Say

Let’s face it, anytime that you do a live show, there’s no way of knowing what your success rate is going to be. It could be huge sales or no sales. What iTS can do is fill in the gap for you. It’s gonna help you throughout the year to constantly do that kind of business that you do at the live shows. Companies won’t have to rely so heavily on making huge profits at the show, they can reach people all year long.  –Kim Thornton, Exhibitor

I attend 40-50 expos per year as I cover trade shows for a variety of agencies and publications. This web portal is the answer to so many business to business needs. Not only are the online expos a great way to keep commerce alive inbetween the traditional shows, but the media and resources this site offers are refreshingly original and entertaining.  –Lisa Marie Brandt, Press


For more information visit


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Expo Exit Poll

Acts of God aren’t the only events that could heartbreak [or wallet-break] a company that is looking forward to exhibiting in various trade shows. There are so many horror stories out there from companies that had great plans for a convention, until disaster hit by events out of their control.

What about you? What caused you or your company to ‘exit’ past conventions. Heck, maybe you didn’t even make it to the show. Let us know!


Imagine if there was a place that incorporated all the aspects of a traditional trade show but offered the experience online, 24/7/365? A place where people could still have a business to business experience, show new products, network with other industry specific peers and customers? 

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Booth #1436: Isn’t a hanging sign supposed to be hanging?

tradeshowboothMel White is the VP of Marketing and Business Development at Classic Exhibits Inc., a designer and manufacturer of portable, modular, and custom-hybrid exhibits. He also writes a blog over at TSNN and I really enjoyed his recent post, “What You Don’t See at a Trade Show”.  In it, he makes funny references about things we all take for granted when exhibiting.  The kinds of lazy behavior that we always vow never to have, but by Day 3, things naturally start getting sloppy.

Here are just a few White’s funny examples:

Booth #853. Four 42″ monitors. I understand the effect can be very impressive . . . when on.

Booth #103. Say again. What? Sorry, I can’t hear you over the music and the Shamwow dude pitching your products.

Booth #614. I’ve seen more padding in a Victoria’s Secret catalog.

Booth #2007. So it leans a little to the left? And a lot to the right? What’s the big deal?

Booth #777. Can you make the magician disappear? I’d like to learn more about your company.

Anyone who has ever exhibited before can totally relate to this piece.

Read the rest of Mel’s article here.

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Exhibitor Pitfalls to Watch Out for

pitfallI’ve been involved in various employment roles or career choices scattered over a variety of industries.  Entertainment, Heating and Air Conditioning, Automobile, Restaurant, Dry Cleaning, Tech and now, Trade Show. I know that’s an interesting pool of experience to fathom but when you have the blessing (and the curse) of being able to fill multiple roles at a professional level, sometimes ya just do.  Please don’t mistake that last declaration as conceited or cocky. Being a jack of all trades and master of “most” makes it hard to find stability.  But…I keep going, using my skills and experience, believing that success is not far down the road.

In any event, with all the people I’ve connected with through all of the industries I’ve been involved with, I’ve noticed that the Trade Show Industry is by far the most cooperative and informative with their community.  I get more open and quality free advice and participation from the people who work behind the scenes, the news agencies, the bloggers and associations, then I have in any other niche’.

Case and point, I read a piece from Charles Dugan over at American Image Displays that warned exhibitors about booth pitfalls to avoid. As I was reading his well put together post, a chat window popped up and it was him, Charles, the author, asking if he could help me.  I was really impressed.  Now I know that these chat features are common with websites today but usually the person on the other end is a minimum wage temp or a service out of state (or even out of the country).  I really appreciated the author of the story that I was reading, checking in with me.

And the content of his post was even better.  Enjoy it below and take notes.  These are very helpful tips for you as you prepare for your next expo.

Pre-Show Pitfalls:

1. Not Reading The Exhibitor’s Manual Thoroughly.

No trade show organizer has ever won a prize for great prose in the creation of an exhibitor’s manual, and some are tougher to slog through than others. But they are created for a reason. Every rule and regulation you’ll need to follow should be in there, as well as every deadline you need to hit, along with the penalties for not doing so. You’ll pay an average of 10-20% more for every service you sign up for late (or even more of a penalty, heaven forbid, on the show floor), so save your company’s money and your sanity by going through the manual and following its instructions.

2. Not Setting Specific Objectives.

This is the entire reason you’re at a trade show: to accomplish something. Knowing what that is, and what it will look like when you’ve done it, is of paramount importance to the success of your exhibiting efforts. Make sure your exhibiting goals are aligned with your corporate marketing strategy so they work together to support your brand. Once you’ve developed your objectives, share them with your team and enlist their support in accomplishing them.

3. Not Allowing Enough Time For Shipping.

Trust me. It’s no fun showing up at the convention center and finding out your trade show display is stuck in a warehouse in Poughkeepsie. Or that the truck was in an accident in Duluth.

To avoid this, ship your exhibit to the advance warehouse with time to spare. That accomplishes two things. First, it virtually eliminates any chance that your trade show booth will go missing. And second, it gives you the best odds to have your booth delivered to your exhibit space early on the first day of set-up.

That solves so many problems! For example, if something is broken or missing, you’ll have time to take care of it without rushing around like your hair is on fire.

Shipping at the last minute is prohibitively expensive, so a little advance planning can save a bundle. It’s also a good idea to have a list of emergency contacts, so if there is a problem, you’ll know who to contact and how to reach them.

4. Leaving Production Of Graphics To The Last Minute.

We’ve worked with clients who not only left the preparation of their graphics to the last minute, but they also didn’t even know what they wanted the graphics to say until the eleventh hour! Save yourself the headaches and stress that arise from last minute pandemonium, and give your graphics producer six weeks to prepare what you need. Consider investing in a second set, in case they get lost or damaged.

To read the rest of his piece about pitfalls “At the Show”, click HERE.


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Booth music fines could cost you more than the show

Music Fines

$150,000 just for playing “Who Let the Dogs Out?”

Not too many years ago, after the booth was all set up and the doors were opened, I would set up my CD player and put on my best mix CD of current popular hits.  I turned the speakers to about 6 or 7 (the most I was able to get away with from show organizers) and the music attracted extra visitors who would stumble in sometimes based on curiosity.

While I knew not to play this CD on my webcast station because of copyright infringement, I never even gave it a thought that my live presentations were putting my company at risk of being sued for tens of thousands.

Thankfully, we never got caught.  But today, exhibitors at trade shows are getting hit hard by publishing companies who want their cut when it comes to using their artists.

Due North Audio writes, “Unless you have purchased a license specifically for a trade show or conference, you won’t be able to play popular songs or remixes. The reason being is that artists have to be compensated if their music is being played in public. Music is influential and can alter people’s emotions so an artist’s song can directly affect your ability to have a successful trade show and increase business from the event. If songs are used without permission, you have declined to acknowledge the important role that the music had on your visitors’ energy. Since music is apart of your selling process, artists must be compensated as being apart of that process.”

Fines can be given up to $150,000 per infraction.

Read more HERE.