Will the obvious attempts at new marketing hooks ever stop? Okay wait, that was a bad question. Of course they won’t stop. New marketing hooks is what all businesses look for on a daily basis. And they should never have to apologize for that. Maybe I should ask, will the cheesy–capitalize on the American public’s need for a sale day by inventing more nonsense events–ever stop?
Well…the answer is sure to be a “no” for that questions as well. Why won’t they stop? Because you keep coming! The more you play into all the hype, the bigger and better all of these things become.
Don’t believe me? Look at Christmas.
Now don’t get me wrong. I love Christmas. I love the bells, lights, reindeer and seasonal bliss that Christmas comes wtih. I like giving people a reminder that giving is better then receiving. Christmas, even though it’s commercial overload, reminds people to be at peace with each other and spread love.
Please note that I’m using the word Christmas. I have pointed that out so that you know were I went in the event that the authorities come and lock me up for composing dialogue with the name Christ in it. Some folks in our national peer circle may actually be horribly offended by me using the word that describes the holiday that was created in honor of Jesus. In any event, that’s a whole other post for another time.
What’s next? Selfie Saturday? Tablet Tuesday? I’m really looking forward to Widget Wednesday.
When I first planned on writing this post, I gotta be honest, I came at it with a little bit of an annoyed attitude. I woke up to all the Cyber Monday talk and it rubbed me the wrong way. But as I began pondering on the subject, I realized from a business perspective, we need to do whatever it takes to get customers to buy from us. I mean come on–In a society where we applaud something that goes “viral”, we shouldn’t be so quick to be bothered by a new holiday of sorts that is catching some strength with the public.
And when I say “strength”, I mean, last year there were 131 million purchases on Cyber Monday. This year they estimate a small fall in participation due to a better economy and less “sale deal” needs of the public [according to USA Today]. Even so, those are some pretty impressive numbers.
And while there are some traps and tricks on these days that sway the public into thinking everything for sale is a great deal [not true], there are some actual deals that could make the headaches of no parking and crowded stores somewhat worth it. For instance, I never go out on Black Friday but my wife dragged me to get something for the kids for school and we saved almost $200. Seriously. Like, we had been putting this purchase off for months because we couldn’t justify the expense, but the Black Friday deal we found made it worth it.
I guess what I’m trying to say is, don’t get worked up about all these sale events. Quite frankly, we are our own enemy in this arena. We complain about things like this and then work in a manner that directly supports whatever it is we were hostile about.
- We complain pro athletes make millions of dollars, yet we buy season tickets and memorabilia that keeps funding it.
- We whine over the price of Broadway tickets or a concert with our favorite singer, yet there we are row F, seats 7 & 8.
- We complain that an average coffee drink at Starbucks is $4-5 bucks, yet we moan about it while in line and getting ready to pay with our Starbucks refillable purchase card.
C’mon people. This is who we are. And I’m feeling pretty comfortable saying that this is all of us. It’s our nature.
So cut Cyber Monday a break and go find a deal online that will put a smile on your face. Make your purchase from an American based company and help grow the economy.
And if I don’t talk to you sooner….Merry Christmas.